LOCAL ARTS & CULTURE AGENCY
& BRAND/NG STUD/O
art workshop ・ brand experience event ・ exhibition ・ lifestyle media
brand design ・ social media marketing ・ creative content writing
based in hong kong
BR/NG LOCAL ARTS & CULTURE /NTO
HONG KONG PEOPLE'S EVERYDAY WORK & L/FE
Newly-established in late 2018, APHRODITE ARTS & CULTURE LIMITED (Aphrodite) is a Hong Kong based local arts and culture agency and branding studio. We are dedicated to acting as a corporate art organizer and a lifestyle media, with the aim of bringing local arts and culture into Hong Kong people’s everyday work and life. We also specialize in brand design and social media & content marketing, emphasizing visual and content with the purpose of solidifying brand messaging and brand image.
ARTS REDUCE STRESS
It is generally acknowledged that there is a lack of appreciation on local arts and culture in Hong Kong. However, we believe arts and culture are modern and effective tools to help people relieve stress. Instead of being overwhelmed by the increasing rapid pace of life today in Hong Kong, You should slow down your life and appreciate the moment. Therefore, we emphasize local arts and culture to the point of healing Hong Kong people from the monotonous routine work life.
Arts always make people think and see things in a different perspective. They convey a climate of creativity and change your mind to tackle problems in a way that you may never think of before.
REPRESENT A BRAND
Visual and content is essential for a brand because people’s first impression on the brand appearance is their first brand experience which determines what they perceive about the brand. Hence, a great design should go beyond beautiful visual and stylish content and into audience minds, where the design deliver a brand message and ultimately represent a brand positioning.
WORKPLACE ART WORKSHOP
We collaborate with various kinds of local artists and artisans to provide workplace art workshop to different natures and scales of organizations. The concept of workplace art workshop is proposed to enhance workplace well-being as well as productivity at work by employee participation and team engagement in creating artwork. Meanwhile, we together contribute in assisting the development of local art and craftsmanship and thus fulfill the corporate social responsibility.
We have a wide coverage of art workshops, ranging from drawing, ceramic, concrete art, planting, metalworking, woodworking to jam-making. Those workshops are targeted for organizations to have different purposes on staff, such as team building, stress relief, creativity inspiration.
BRAND EXPER/ENCE EVENT
We partner with local artists and artisans to collaborate with different brands in co-organizing art-brand crossover events to create brand experiences. Art exhibition and workshop are some of the modern and aesthetic approach that enables people to have enjoyable person-to-person interactions with corporate brands. Moreover, the collaboration with local artists or artisans in public events encourages people to associate a modern and aesthetic image with the brand, and shows a socially-responsible brand image.
BRAND DES/GN &
SOC/AL MED/A & CONTENT MARKET/NG
Our expertise span in social media strategy, graphic design, creative writing, brand & identity etc. it is vitally important that a brand can demonstrate their brand ‘DNA’ visibly on visual and content in any social channels when communicating with target audiences at first time. Therefore, our client base is mostly start-up companies which are hungry for introducing their new products or services and spreading out their values and beliefs, and seek for ensuring accurate brand messaging and building favourable brand recognition.
SMALL SHOP MAP
Small Shop Map is an ongoing culture project in which we explore and introduce different small independent shops hided everywhere in Hong Kong. We believe that there are a lot of hidden beauties in Hong Kong waiting for people to reveal. The experience in exploring and staying in small shop heals people from daily fast pace life. Meanwhile, this project is proposed to help in preserving our small shop culture.
Photalk is an ongoing art project that involves the use of photography and creative writing to practice mental healing. We aim to encourage people to express their emotions and feelings through the process of art creation. More specifically, we believe that different people would have different feelings toward the same photograph. We, therefore, gather numerous photographs from different local photographers and write our version of story behind the photograph online. When audiences view the photograph and read our version of photo-story, they would feel empathy or realize the difference between his feeling and ours, as well as his own mental status.
PARTNER NETWORK & CLIENT
CORPORATE 企業 / ASSOCIATION 機構 / SHOP 小店 / ...