APHROD/TE BRAND/NG STUD/O
捕捉塵世美品牌工作室
BY
HAYWOOD AU-YEUNG
LOCAL ARTS & CULTURE AGENCY
& BRAND/NG STUD/O
本地藝術文化公司及品牌工作室
art workshop ・ brand experience event ・ exhibition ・ lifestyle media
brand design ・ social media marketing ・ creative content writing
based in hong kong
since 2018
BR/NG LOCAL ARTS & CULTURE /NTO
HONG KONG PEOPLE'S EVERYDAY WORK & L/FE
將本地藝術及文化帶給香港人的日常工作與生活
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WHO
ARE WE?
我們是誰？
Newly-established in late 2018, APHRODITE ARTS & CULTURE LIMITED (Aphrodite) is a Hong Kong based local arts and culture agency and branding studio. We are dedicated to acting as a corporate art organizer and a lifestyle media, with the aim of bringing local arts and culture into Hong Kong people’s everyday work and life. We also specialize in brand design and social media & content marketing, emphasizing visual and content with the purpose of solidifying brand messaging and brand image.
捕捉塵世美有限公司，是一家香港本地藝術文化公司及品牌工作室，成立於2018年。我們致力以企業藝術策劃及傳媒角色，將本地藝術及文化帶給香港人的日常工作與生活。同時，我們也專門提供品牌設計、社交媒體及內容營銷的服務，著重視覺和內容來呈視和鞏固品牌的訊息與其形象。
OUR BEL/EF
我們相信
ARTS REDUCE STRESS
藝術緩和壓力
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It is generally acknowledged that there is a lack of appreciation on local arts and culture in Hong Kong. However, we believe arts and culture are modern and effective tools to help people relieve stress. Instead of being overwhelmed by the increasing rapid pace of life today in Hong Kong, You should slow down your life and appreciate the moment. Therefore, we emphasize local arts and culture to the point of healing Hong Kong people from the monotonous routine work life.
眾所周知，香港是一個缺乏欣賞本地藝術的｢文化沙漠｣，然而，我們深信藝術文化是現代緩和情緒壓力的有效方式。與其抑壓於急速的生活步伐，香港人應要放慢生活節奏，欣賞、享受這一刻，所以，我們注重以本地藝術文化帶香港人逃離單一乏味的工作人生，重新治癒生活。
ARTS
INSP/RE CREAT/VITY
藝術激發創意
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Arts always make people think and see things in a different perspective. They convey a climate of creativity and change your mind to tackle problems in a way that you may never think of before.
藝術時常教人由不一樣的角度來思考及觀看事物，刺激人們未曾發揮過的創意思維。
EXPER/ENCES
REPRESENT A BRAND
體驗代表品牌
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Visual and content is essential for a brand because people’s first impression on the brand appearance is their first brand experience which determines what they perceive about the brand. Hence, a great design should go beyond beautiful visual and stylish content and into audience minds, where the design deliver a brand message and ultimately represent a brand positioning.
視覺與內容是品牌的重要元素，因人們對品牌外觀的第一印象，時常決定了他們對品牌自身的感覺，所以，創作一個優質的設計不單只是在乎其視覺與內容的美感，也講求其設計表達的品牌訊息和呈現的品牌定位。
WHAT
WE DO
業務概覽
WORKPLACE ART WORKSHOP
職場藝術工作坊
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We collaborate with various kinds of local artists and artisans to provide workplace art workshop to different natures and scales of organizations. The concept of workplace art workshop is proposed to enhance workplace well-being as well as productivity at work by employee participation and team engagement in creating artwork. Meanwhile, we together contribute in assisting the development of local art and craftsmanship and thus fulfill the corporate social responsibility.
We have a wide coverage of art workshops, ranging from drawing, ceramic, concrete art, planting, metalworking, woodworking to jam-making. Those workshops are targeted for organizations to have different purposes on staff, such as team building, stress relief, creativity inspiration.
我們聯繫不同類型的本地藝術家及工匠，攜手為不同性質和規模的公司提供職場藝術工作坊。整個職場藝術工作坊的概念，旨在通過推動員工或團隊參與藝術創作，來優化職場的健康生態及工作效率，同時讓企業履行社會責任，協力扶助本地藝術和工藝文化的發展。
我們的藝術工作坊種類豐富，當中包括繪畫、陶瓷、水泥、種植、金工、木工、手工果醬等等的創意製作。林林總總的工作坊迎合不同的企業需求，如團隊培訓、員工減壓、創意激發。
BRAND EXPER/ENCE EVENT
品牌體驗活動
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We partner with local artists and artisans to collaborate with different brands in co-organizing art-brand crossover events to create brand experiences. Art exhibition and workshop are some of the modern and aesthetic approach that enables people to have enjoyable person-to-person interactions with corporate brands. Moreover, the collaboration with local artists or artisans in public events encourages people to associate a modern and aesthetic image with the brand, and shows a socially-responsible brand image.
我們與本地藝術家及工匠合作，為不同品牌策劃藝術文化活動，而藝術展覽和工作坊是其中兩種時尚優雅的方式，讓人與品味接近的品牌產生實際交流和互動，從而製造出品牌經驗。而且，於公眾場合融入本地藝術元素，讓人將時尚優雅的感覺聯繫至品牌，品牌同時亦呈現關愛社會的良好形象。