APHROD/TE BRAND/NG STUD/O
捕捉塵世美品牌工作室
BY
HAYWOOD AU-YEUNG
LOCAL ARTS & CULTURE AGENCY
& BRAND/NG STUD/O
本地藝術文化公司及品牌工作室
art workshop ・ brand experience event ・ exhibition ・ lifestyle media
brand design ・ social media marketing ・ creative content writing
based in hong kong
since 2018
BR/NG LOCAL ARTS & CULTURE /NTO
HONG KONG PEOPLE'S EVERYDAY WORK & L/FE
將本地藝術及文化帶給香港人的日常工作與生活
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WHO
ARE WE?
我們是誰？
Newly-established in late 2018, APHRODITE ARTS & CULTURE LIMITED (Aphrodite) is a Hong Kong based local arts and culture agency and branding studio. We are dedicated to acting as a corporate art organizer and a lifestyle media, with the aim of bringing local arts and culture into Hong Kong people’s everyday work and life. We also specialize in brand design and social media & content marketing, emphasizing visual and content with the purpose of solidifying brand messaging and brand image.
捕捉塵世美有限公司，是一家香港本地藝術文化公司及品牌工作室，成立於2018年。我們致力以企業藝術策劃及傳媒角色，將本地藝術及文化帶給香港人的日常工作與生活。同時，我們也專門提供品牌設計、社交媒體及內容營銷的服務，著重視覺和內容來呈視和鞏固品牌的訊息與其形象。
OUR BEL/EF
我們相信
ARTS REDUCE STRESS
藝術緩和壓力
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It is generally acknowledged that there is a lack of appreciation on local arts and culture in Hong Kong. However, we believe arts and culture are modern and effective tools to help people relieve stress. Instead of being overwhelmed by the increasing rapid pace of life today in Hong Kong, You should slow down your life and appreciate the moment. Therefore, we emphasize local arts and culture to the point of healing Hong Kong people from the monotonous routine work life.
眾所周知，香港是一個缺乏欣賞本地藝術的｢文化沙漠｣，然而，我們深信藝術文化是現代緩和情緒壓力的有效方式。與其抑壓於急速的生活步伐，香港人應要放慢生活節奏，欣賞、享受這一刻，所以，我們注重以本地藝術文化帶香港人逃離單一乏味的工作人生，重新治癒生活。
ARTS
INSP/RE CREAT/VITY
藝術激發創意
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Arts always make people think and see things in a different perspective. They convey a climate of creativity and change your mind to tackle problems in a way that you may never think of before.
藝術時常教人由不一樣的角度來思考及觀看事物，刺激人們未曾發揮過的創意思維。
EXPER/ENCES
REPRESENT A BRAND
體驗代表品牌
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Visual and content is essential for a brand because people’s first impression on the brand appearance is their first brand experience which determines what they perceive about the brand. Hence, a great design should go beyond beautiful visual and stylish content and into audience minds, where the design deliver a brand message and ultimately represent a brand positioning.
視覺與內容是品牌的重要元素，因人們對品牌外觀的第一印象，時常決定了他們對品牌自身的感覺，所以，創作一個優質的設計不單只是在乎其視覺與內容的美感，也講求其設計表達的品牌訊息和呈現的品牌定位。
WHAT
WE DO
業務概覽
WORKPLACE ART WORKSHOP
職場藝術工作坊
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We collaborate with various kinds of local artists and artisans to provide workplace art workshop to different natures and scales of organizations. The concept of workplace art workshop is proposed to enhance workplace well-being as well as productivity at work by employee participation and team engagement in creating artwork. Meanwhile, we together contribute in assisting the development of local art and craftsmanship and thus fulfill the corporate social responsibility.
We have a wide coverage of art workshops, ranging from drawing, ceramic, concrete art, planting, metalworking, woodworking to jam-making. Those workshops are targeted for organizations to have different purposes on staff, such as team building, stress relief, creativity inspiration.
我們聯繫不同類型的本地藝術家及工匠，攜手為不同性質和規模的公司提供職場藝術工作坊。整個職場藝術工作坊的概念，旨在通過推動員工或團隊參與藝術創作，來優化職場的健康生態及工作效率，同時讓企業履行社會責任，協力扶助本地藝術和工藝文化的發展。
我們的藝術工作坊種類豐富，當中包括繪畫、陶瓷、水泥、種植、金工、木工、手工果醬等等的創意製作。林林總總的工作坊迎合不同的企業需求，如團隊培訓、員工減壓、創意激發。
BRAND EXPER/ENCE EVENT
品牌體驗活動
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We partner with local artists and artisans to collaborate with different brands in co-organizing art-brand crossover events to create brand experiences. Art exhibition and workshop are some of the modern and aesthetic approach that enables people to have enjoyable person-to-person interactions with corporate brands. Moreover, the collaboration with local artists or artisans in public events encourages people to associate a modern and aesthetic image with the brand, and shows a socially-responsible brand image.
我們與本地藝術家及工匠合作，為不同品牌策劃藝術文化活動，而藝術展覽和工作坊是其中兩種時尚優雅的方式，讓人與品味接近的品牌產生實際交流和互動，從而製造出品牌經驗。而且，於公眾場合融入本地藝術元素，讓人將時尚優雅的感覺聯繫至品牌，品牌同時亦呈現關愛社會的良好形象。
BRAND DES/GN &
SOC/AL MED/A & CONTENT MARKET/NG
品牌設計及社交媒體內容營銷
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Our expertise span in social media strategy, graphic design, creative writing, brand & identity etc. it is vitally important that a brand can demonstrate their brand ‘DNA’ visibly on visual and content in any social channels when communicating with target audiences at first time. Therefore, our client base is mostly start-up companies which are hungry for introducing their new products or services and spreading out their values and beliefs, and seek for ensuring accurate brand messaging and building favourable brand recognition.
我們專門為不同品牌及公司度身訂造社交媒體營銷策略、平面設計、內容創作、品牌身份設計等等。能夠於首次接觸目標客戶時，具體地通過視覺與內容傳達出品牌的DNA，是經營品牌的重要一環。所以，我們大多客戶是初創企業，正渴望表達品牌的概念和其產品或服務的價值，鞏固品牌訊息的傳達和建立有利的品牌認知。
ONGOING PROJECT
現行項目
HONG KONG
SMALL SHOP MAP
香港小店地圖
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Small Shop Map is an ongoing culture project in which we explore and introduce different small independent shops hided everywhere in Hong Kong. We believe that there are a lot of hidden beauties in Hong Kong waiting for people to reveal. The experience in exploring and staying in small shop heals people from daily fast pace life. Meanwhile, this project is proposed to help in preserving our small shop culture.
香港小店地圖是一個文化項目，旨在讓香港人探索隱藏在每個角落的特色小店。我們相信香港尚有很多塵世美待人尋覓，探索和遊走小店的過程治癒香港人，讓他們抽離急速的生活節奏。同時，這項目也望達至保存及持續小店文化的目標。
PHOTALK
我相說
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Photalk is an ongoing art project that involves the use of photography and creative writing to practice mental healing. We aim to encourage people to express their emotions and feelings through the process of art creation. More specifically, we believe that different people would have different feelings toward the same photograph. We, therefore, gather numerous photographs from different local photographers and write our version of story behind the photograph online. When audiences view the photograph and read our version of photo-story, they would feel empathy or realize the difference between his feeling and ours, as well as his own mental status.
相片說故事是一項融入攝影與文學的藝術創作項目，旨在透過藝術來抒發和表現個人情感，治癒心靈。我們相信不同人對同一張相片會產生不一樣的感受，所以我們蒐集數名本地攝影師的攝影作品，為其作品寫下我們看見的情感故事，當別人欣賞其攝影作品和細閱屬於我們版本的相片故事後，他會找到同感或發現到自己的版本有所不同，從而了解自己的情緒。
PARTNER NETWORK & CLIENT
曾合作伙伴與客戶
CORPORATE 企業 / ASSOCIATION 機構 / SHOP 小店 / ...
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MED/A REPORT
媒體報導
好集慣 BETTERME MAGAZINE
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